Impacts of Relational characteristics between Optical Franchisor and Franchisees on Relational Performance

Yang,, H. , Hong,, G. , & Lee,, Y. (2010). Impacts of Relational characteristics between Optical Franchisor and Franchisees on Relational Performance. The Journal of Distribution Science, 8(2), 23-32, https://doi.org/https://doi.org/10.15722/jds.8.2.201006.23

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Abstract

This study attempted to investigate the impact of relational characteristics just like level of perceived communication, support, conflict and justice between optical franchisor and franchisees on relational performance. Data collected from A Optical Franchisees supported two hypotheses such as communication and relational satisfaction, relational satisfaction and long-term commitment that were proposed. Another result between justice and relational satisfaction in this study shows that the other research and interpretation for this phenomenon was attempted. In accordance with the results, the following conclusion was made: it is very important to communicate with franchisor, and the core mean for that would be the enhancement of the long-term commitment of franchisees through the perceived relational satisfaction of franchisee's in optical franchise system. To accomplish this, to understand characteristics of franchisor and franchisees and fit of their characteristics should be preceded.

keywords: 프랜차이즈, 관계특성, 관계만족, 장기적 결속

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Article Contents

Vol.8 No.2

Impacts of Relational characteristics between Optical Franchisor and Franchisees on Relational Performance

Abstract

Reference

The Journal of Distribution Science