Abstract

Purpose: This study investigates the influence of safety climate on Ro-Ro car drivers’ intention to engage in safety behavior within the automotive logistics and distribution network. According to the Theory of Planned Behavior, the study considers attitudes toward safety behavior, subjective norms, and perceived behavioral control as key factors influencing the intention to engage in safety behavior. These factors function as mediators in the proposed framework. Research design and methodology: Data were gathered from 303 Ro-Ro car drivers at Laem Chabang Port—Thailand’s major automotive distribution hub—using proportionate stratified sampling. The questionnaire was checked for validity and reliability. Data were analyzed using covariance-based structural equation modeling. Results: Safety climate significantly influences the intention to engage in safety behavior, with mediation effects of safety attitudes, subjective norms, and perceived behavioral control. These variables explain 69.0% of the variance in safety behavior intention among Ro-Ro car drivers within the automotive logistics network. Conclusions: The findings have beneficial implications for automotive logistics and distribution. Companies can improve their competitiveness in the global market by creating a safer and more efficient distribution network. This study provides insights regarding establishing a sustainable supply chain, emphasizing safety.