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Vol.32 No.3
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공공도서관 이용자의 불평행동에 관한 연구

An Analysis of Complaining Behavior of Public Library Users

한국도서관·정보학회지 / Journal of Korean Library and Information Science Society, (P)2466-2542;
2001, v.32 no.3, pp.1-29
오동근 (계명대학교 문헌정보학과)
오동근. (2001). 공공도서관 이용자의 불평행동에 관한 연구. 한국도서관·정보학회지, 32(3), 1-29.
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초록

이 연구는 비영리조직이용자 불평행동의 한 예로서 공공도서관 이용자의 불평행동에 대한 포괄적인 연구로 시도된 것이다. 이 연구에서는 불평에 대한 태도와 불평비용, 불평의 성공가능성, 서비스의 중요성, 외적귀인, 충성도 등의 불평행동의 선행요인이 이용중단, 항의, 부정적 구전, 제3자를 통한 불평 등의 각 불평행동 유형에 미치는 영향을 실증적으로 분석하였다. 특히 비영리조직의 특성과 관련하여 선행요인으로 "무료이용지각"이라는 새로운 변수를 검토하였다. 서비스에 불만족한 대구지역 공공도서관의 성인이용자 515명을 대상으로 한 설문조사를 바탕으로 결과를 분석하였다.

keywords
Consumer Complaining Behavior, Free Use, Public Library, User Study

Abstract

This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

keywords
Consumer Complaining Behavior, Free Use, Public Library, User Study

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한국도서관·정보학회지

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