The Journal of Distribution Science(JDS), 한국유통과학회

PDF Citaion Digitization and Operational Efficiency in the Health Sector: A Study in Chota, Peru

Rocío del Pilar Muro AMAYA(César Vallejo University) ; Nélida Yesenia Tapia PÉREZ(César Vallejo University) ; Víctor Hugo Puican RODRÍGUEZ(César Vallejo University) pp.1-10 https://doi.org/10.15722/jds.23.03.202503.1

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Purpose: Digitized resource management in hospitals is essential for improving operational efficiency, especially in regions with limited resources. This study evaluates the impact of resource digitization on operational efficiency in a hospital in Chota, Peru, with a focus on understanding its role in enhancing hospital operations in a regional context. Research design, data, and methodology: The research employs a quantitative, non-experimental, and transactional approach. Data were collected from 114 hospital workers using structured surveys, which focused on their experiences and perspectives regarding the implementation of digitized resource management systems in the hospital. Results: Digitization has a moderate but significant impact on operational efficiency, explaining 28.1% of its variability (R² = 0.281). The study highlights the importance of integrating document management systems and emphasizes the critical need for preserving data privacy and security. These factors were found to be significant in improving workflow and decision-making. The findings are consistent with prior research, which suggests that digitization can be an effective strategy for enhancing operational efficiency in healthcare settings. Conclusion: The implementation of advanced technologies, combined with continuous staff training, is crucial for optimizing resource management and improving healthcare delivery in resource-constrained regions. Future research should explore longitudinal studies to assess the long-term impact of digitization on operational efficiency in diverse healthcare contexts

PDF Citaion Influence of Safety Climate on Safety Behavior Intention among Ro-Ro Car Drivers in the Automotive Logistics and Distribution Network*

Bubpachat JANDA(Kasetsart University Sriracha Campus) ; Jutamard THAWEEPAIBOONWONG(Kasetsart University Sriracha Campus) pp.11-22 https://doi.org/10.15722/jds.23.03.202503.11

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Purpose: This study investigates the influence of safety climate on Ro-Ro car drivers’ intention to engage in safety behavior within the automotive logistics and distribution network. According to the Theory of Planned Behavior, the study considers attitudes toward safety behavior, subjective norms, and perceived behavioral control as key factors influencing the intention to engage in safety behavior. These factors function as mediators in the proposed framework. Research design and methodology: Data were gathered from 303 Ro-Ro car drivers at Laem Chabang Port—Thailand’s major automotive distribution hub—using proportionate stratified sampling. The questionnaire was checked for validity and reliability. Data were analyzed using covariance-based structural equation modeling. Results: Safety climate significantly influences the intention to engage in safety behavior, with mediation effects of safety attitudes, subjective norms, and perceived behavioral control. These variables explain 69.0% of the variance in safety behavior intention among Ro-Ro car drivers within the automotive logistics network. Conclusions: The findings have beneficial implications for automotive logistics and distribution. Companies can improve their competitiveness in the global market by creating a safer and more efficient distribution network. This study provides insights regarding establishing a sustainable supply chain, emphasizing safety.

PDF Citaion Digital Transformation and Process Integration: Enhancing Supply Chain Resilience in Thailand’s Wholesale and Distribution Sector

Krisana KITCHAROEN(Assumption University) pp.23-33 https://doi.org/10.15722/jds.23.03.202503.23

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Purpose: Digital transformation has become a crucial factor in enhancing supply chain resilience, especially in Thailand’s wholesale and distribution sector. This study investigates the impact of digital transformation on supply chain integration, focusing on three key areas: information flow, physical flow, and financial flow, and examines their effects on resilience and operational performance. Research Design, Data, and Methodology: A quantitative approach was adopted, surveying 415 supply chain professionals, managers, and executives from firms undergoing digital transformation. Purposive and convenience sampling techniques ensured representation across industries. Data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The findings reveal that digital transformation significantly improves integration in information, physical, and financial flows. However, only physical and financial flow integration positively impact supply chain resilience, while information flow integration does not. Furthermore, supply chain resilience is found to have a significant positive effect on operational performance. Conclusions: This study offers valuable managerial insights for leveraging digital transformation to enhance supply chain integration and resilience, thereby improving operational performance in Thailand’s wholesale and distribution sector. These results highlight the importance of prioritizing physical and financial flow integration to build a resilient and high-performing supply chain.

PDF Citaion Digital Service Distribution in Banking: Understanding Customer's Continued Usage Intention of Live Technology Through Customer Readiness Perspective

Phan Hong HAI(Industrial University of Ho Chi Minh City) ; KHOA Bui Thanh(Industrial University of Ho Chi Minh City) pp.35-44 https://doi.org/10.15722/jds.23.03.202503.35

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Purpose: This study examined the impact of self-service technology (SST) on customers' continued intention to use banking services, focusing on the LiveBank distribution system in Vietnam. The research aimed to explore how factors such as usefulness, ease of use, cost-saving, self-control, and customer readiness influence the sustained adoption of hybrid SST systems that combine automation with human interaction. Research design, data, and methodology: A structured survey gathered data from 473 banking customers with LiveBank experience. The measurement and structural models were analyzed using Partial Least Squares Structural Equation Modeling through SmartPLS software. Results: Results showed that customer readiness had the most substantial direct effect on the continued intention to use LiveBank, followed by perceived usefulness. Ease of use significantly influenced usefulness and readiness, while cost-saving and self-control had meaningful, though negligible, impacts on readiness. The mediating effects analysis revealed significant indirect relationships, with the strongest path being ease of use through usefulness to customer readiness. Conclusions: The research concluded that hybrid SST systems improve customer adoption by balancing technological efficiency with human support. These findings contribute to the theoretical understanding of SST adoption and offer practical guidance for implementing hybrid banking systems in emerging markets, particularly in the context of Vietnam's rapidly evolving digital banking landscape

PDF Citaion Impact of Digital Financial Product Distribution on Economic Growth: Empirical Study in Asian Countries*

Ahn PHAN(Banking Academy of Vietnam) ; LE Tra Thi Huong(Banking Academy of Vietnam) pp.45-54 https://doi.org/10.15722/jds.23.03.202503.45

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Purpose: The purpose of this study evaluates the impact of digital financial product distribution on economic growth in 19 Asian countries from 2014 to 2023. Research design, data and methodology: By employing the research method of regression analysis using panel data from the World Bank and the IMF, the research assesses digital finance's influence through three models focusing on mobile money accounts, digital payments, and internet penetration. Results: The results reveal that mobile money accounts and digital payments positively impact economic growth, highlighting their role in promoting financial inclusion and economic activity. Conversely, internet usage shows a negative correlation, suggesting that increased connectivity alone does not uniformly drive growth and may present challenges such as digital inequalities and market disruptions. Conclusion: The findings underscore the necessity for a robust digital finance framework that balances innovation with regulatory oversight to maximize economic benefits. Policy recommendations include enhancing digital infrastructure, fostering financial literacy, and promoting regional collaboration to build a more inclusive digital finance ecosystem. This research contributes to the understanding of digital finance's diverse effects on economic growth and offers practical insights for policymakers aiming to optimize digital financial service adoption, thereby fostering sustainable development across varying economic contexts in Asia.

PDF Citaion The Relationship Between Socio-Economic Uncertainty and the Firm’s Performance: Evidence from the Retail Industry

Nguyen-Thi-Huong LAN(VNU University of Economics & Business) pp.55-62 https://doi.org/10.15722/jds.23.03.202503.55

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Purpose: Research on socioeconomic uncertainty plays an important role in helping companies cope with future uncertainties. This study aims to examine the relationship between socio-economic uncertainty through pandemics such as COVID-19, Ebola, Avian flu, and Swine flu and the firm performance of retail companies. The research will help examine the positive or negative impact of socioeconomic uncertainty on the retail industry. Research design, data and methodology: Data were collected from 158 retail enterprises listed on the Vietnamese stock exchange from 2004 to 2023. The study uses the system-generalized method of moments (SGMM) model to handle the endogeneity phenomenon. Results: The research results show that socio-economic uncertainty has a negative impact on the firm performance of retail companies. In addition, the study also shows the effect of control variables such as firm size, leverage, beta, and revenue growth on firm performance. Conclusions: From the research results, the authors also provide some theoretical and practical implications to help companies improve firm performance when facing socio-economic uncertainty. Additionally, the author gives recommendations to improve the firm’s performance in retail companies: developing comprehensive risk management plans, (2) supply chain diversification, (3) strengthening their financial capacity and resource reserves, and (5) enhancing customer relations.

PDF Citaion Optimizing Logistics Systems for Sustainable Tourism Development

Armaini AKHIRSON(Universitas Gunadarma) ; Rehulina APRIYANTI(Universitas Gunadarma) ; Fitri RISMIYATI(Universitas Gunadarma) pp.63-77 https://doi.org/10.15722/jds.23.03.202503.63

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Purpose: This study investigates the critical role of logistics systems in fostering sustainable tourism development. It identifies key logistics strategies that optimize operational processes, minimize environmental footprints, and enhance community engagement within the tourism sector. Methodology: Utilizing a mixed-methods approach, this research integrates qualitative and quantitative data collection. Primary data is obtained through surveys and interviews with tourism operators, logistics managers, and local community members, enabling a thorough examination of logistics strategies that promote sustainable tourism. Results: Findings indicate that optimizing logistics systems substantially contributes to sustainable tourism by reducing operational costs and waste. Key outcomes include the development of alternative transport systems with minimal carbon footprints, the effective management of natural resource supply chains to support local economies, and improved technology management for real-time decision-making. Conclusions: The study highlights the essential role of logistics systems in enhancing the sustainability of tourism activities. By refining logistics practices, stakeholders can enhance business operations while preserving ecological balance and supporting social well-being. The proposed logistics model offers a practical framework for embedding social responsibility into the tourism economy, thereby facilitating the advancement of sustainable ecological tourism. This research provides valuable insights for stakeholders aiming to foster sustainable tourism growth.

PDF Citaion Integrating TAM, TPB, and Time-Saving Orientation to Predict Continued Use of Online Food Delivery: Customer Experience in Distribution Services

Lily PURWIANTI(Batam International University) ; Listia NURJANAH(Batam International University) ; Alifia Lisda Zetty AQMI(Batam International University) ; Edy YULIANTO(Batam International University) pp.79-90 https://doi.org/10.15722/jds.23.03.202503.79

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Purpose: Digital food services offer convenience and flexibility for consumers to order food anytime, anywhere, due to evolving consumer preferences. However, these safety issues in food distribution (online food delivery) must be addressed to ensure consumer safety. This study aims to address the gap in understanding how time-saving orientation interacts with established models (TAM and TPB) to influence continued use intention for OFD apps in the Indonesian context. Research design, data and methodology: The study explores the factors influencing users' intention to continue using online food delivery applications, incorporating the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Time Saving Orientation (TSO). Using a sample of 413 OFD app users in Indonesia, data was collected through a questionnaire and analysed using PLS-SEM. Result: Results indicate that time-saving orientation is the strongest predictor of continued use intention (β = 0.161, p < 0.003), followed by perceived usefulness (β = 0.169, p < 0.000) and perceived ease of use (β = 0.275, p < 0.000). Conclusions: This research contributes to the literature by demonstrating the importance of timesaving considerations in OFD app adoption and use, offering insights for scholars and practitioners in the digital food service industry.

PDF Citaion Revolutionizing Health & Beauty Retail with CJ Olive Young's Digital Transformation

So Hyung KIM(Kyonggi University) pp.91-100 https://doi.org/10.15722/jds.23.03.202503.91

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Purpose : This study examines the transformation of South Korea’s Health & Beauty (H&B) market, focusing on CJ Olive Young’s role in digital retail innovation. The research explores how digital transformation and O2O (online-to-offline) strategies have reshaped offline store operations and enhanced consumer experiences. Additionally, it analyzes the key factors necessary for establishing a dominant K-beauty distribution platform. Data & Methods : Using a case study approach, this research evaluates corporate reports, industry data, and market trends to assess Olive Young’s strategic initiatives. Findings : Findings highlight the company’s success in leveraging digital transformation for personalized marketing, integrating O2O strategies, and optimizing private brand (PB) and Direct-to-Consumer (DTC) models for profitability. These efforts have propelled Olive Young from a conventional retailer to a leading force in the H&B industry. Through this, Olive Young has evolved beyond a mere retail company, establishing itself as a comprehensive K-beauty platform. Furthermore, its digital-driven approach has strengthened collaborations with global K-beauty brands, facilitating their expansion into international markets. Results & Implications : This study underscores the importance of digital transformation and omnichannel strategies for long-term competitiveness. It offers strategic insights for retailers seeking to enhance customer engagement, streamline supply chains, and adapt to an increasingly digitalized market.

PDF Citaion Coach Park Hang-seo's Celebrity Endorser Characteristics and Their Impacts on Korean Product Image and Affective and Behavioral Commitment: A Case in Vietnam Distribution Market

Zhuoran WANG(Sejong University) ; Tran Thi THOA(Sejong University) ; Yong-Ki LEE(Sejong University) pp.101-116 https://doi.org/10.15722/jds.23.03.202503.101

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Purpose: This study examines the impact of celebrity (coach Park Hang-seo) endorser characteristics (e.g., attractiveness, expertise, similarity, and credibility) on Korean product image and on affective and behavioral commitments in the context of the Vietnamese distribution market. Research design, data, and methodology: Data were collected from 379 respondents and analyzed with SPSS 28.0 and SmartPLS 4.0. Results: The findings reveal that (1) attractiveness and expertise positively influence Korean product image, while similarity and attractiveness does not; (2) both attractiveness and expertise positively influence affective commitment, with similarity and attractiveness having no significant effect; (3) product image positively influences affective and behavioral commitment; (4) affective commitment positively influences behavioral commitment; (5) gender moderates the relationships between trustworthiness and affective commitment, as well as expertise and product image. Conclusions: The findings support Celebrity Endorsement Theory, Source Attractiveness Model, and Source Credibility Model, emphasizing the importance of celebrity endorser characteristics in distribution strategies to enhance product image, affective commitment, and behavioral commitment. The study also addresses a significant gap in research by highlighting the role of gender in celebrity endorsement effectiveness. In addition, the findings suggest that targeting specific consumer groups based on celebrity endorser characteristics can optimize distribution strategies

PDF Citaion A Study on the Diffusion and Adoption Determinants of Modular Mobile Commercial Units in Urban Distribution and Retail Systems

Sun-Ju KIM(Kyonggi University) ; Jang Woo KIM(Kyonggi University) pp.117-129 https://doi.org/10.15722/jds.23.03.202503.117

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Purpose: This study examines factors influencing the adoption of Modular Mobile Commercial Units (MMCUs) as an innovative urban commercial model. By identifying key adoption determinants, it provides insights into market acceptance, business feasibility, and strategic implications for urban planning, policy, and distribution. Research design, data, and methodology: Using Rogers' Diffusion of Innovations Theory, this study analyzes the impact of Relative Advantage, Compatibility, Complexity, Observability, and Trialability on MMCUs adoption. A quantitative survey was conducted among industry professionals and potential adopters, collecting data over one month (January 5, 2025 – February 5, 2025), yielding 413 responses, with 400 validated. Factor Analysis identified key constructs, and Multiple Regression Analysis assessed their impact on adoption intent. Results: Findings indicate Relative Advantage and Compatibility positively influence adoption, while Complexity presents a barrier. Observability and Trialability foster trust, increasing adoption likelihood. Prior experience with similar units is associated with lower adoption intent, suggesting skepticism among experienced users. Age and industry classification significantly impact adoption behavior. Conclusions: The study highlights that perceived benefits and ease of integration drive MMCUs adoption, while complexity and prior experience hinder it. Enhancing observability and trialability can mitigate concerns and promote adoption. These findings offer insights for businesses, policymakers, and urban retail logistics

PDF Citaion The Role of Customer Satisfaction Index (CSI) Award in Building Trust and Loyalty: A Retail Perspective Across Mature and Emerging Markets

Heejung LEE(CHA University) ; Lib LEE(Korea Management Association Consultants Inc.) ; Kwang-Ho SONG(Korea Management Association Consultants Inc.) ; Janghyun KIM(, Kunsan National University) pp.131-142 https://doi.org/10.15722/jds.23.03.202503.131

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Purpose: This study examines the role of Customer Satisfaction Index (CSI) awards in retailing on shaping consumer behavior through the Stimulus-Organism-Response (S-O-R) framework, with a focus on the moderating effect of market maturity. By comparing institutionalized markets like Korea and emerging markets like Vietnam, the study confirms all proposed hypotheses, highlighting the significant impact of CSI awards on functional experiences, trust, and recommendation intentions. Research design, data and methodology: Data were collected using a 2X2 factorial design and hypotheses were tested using Process Macro Model and two-way ANCOVA. Results: The findings reveal that in Korea, where CSI systems are well-established, awards act as powerful stimuli, directly enhancing functional experiences, trust, and recommendation intentions. In contrast, in Vietnam, where CSI systems are nascent, the effects are weaker, with functional experiences and relational factors such as pricing transparency playing a more critical role in fostering trust and driving recommendations. Conclusions: The results emphasize the importance of tailoring CSI strategies to market-specific contexts. In mature markets, leveraging the established credibility of CSI systems can directly enhance consumer perceptions of quality and reliability. In emerging markets, strategies should focus on increasing awareness and familiarity with CSI awards through educational campaigns, personalized engagement, and relational trust-building initiatives.

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