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Journal of Korean Library and Information Science Society

  • P-ISSN2466-2542
  • KCI

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Vol.38 No.1

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A Study on the PR Strategy of Public Library

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2007, v.38 no.1, pp.3-28
https://doi.org/10.16981/kliss.38.1.200703.3

(2007). A Study on the PR Strategy of Public Library. Journal of Korean Library and Information Science Society, 38(1), 3-28, https://doi.org/10.16981/kliss.38.1.200703.3

Abstract

It is thought that the various PRs of public library are the PR within the jurisdiction, outside the jurisdiction, by print media, by audio-video media, by fixture, by event, by media outlet, by campaign, through cyber space, and through associated organization. But the strategy of PR from this study is followed. First, the team for PR should be organized. Second, the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth, the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth, the news letter published by public library should be utilized. Seventh, the internet homepage of public library should be made good use of.

keywords
홍보, 홍보 전략, 공공도서관 홍보, 공공도서관 홍보 전략, PR, PR Strategy, Public Library PR, PR Strategy of Public Library, PR, PR Strategy, Public Library PR, PR Strategy of Public Library

Journal of Korean Library and Information Science Society

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