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Journal of Korean Library and Information Science Society

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Vol.38 No.2
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A Study on Marketing Strategies for School Library

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2007, v.38 no.2, pp.373-397
https://doi.org/10.16981/kliss.38.2.200706.373

(2007). A Study on Marketing Strategies for School Library. Journal of Korean Library and Information Science Society, 38(2), 373-397, https://doi.org/10.16981/kliss.38.2.200706.373
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Abstract

The purpose of this paper is to discuss marketing strategies for school library. The writer divided marketing environment of school library into macro-external environment, micro-external environment, substantial environment, and operational environment. And analyzed characteristics of four target audiences -school administrator, teachers, students, and parents and local society- for school library marketing and suggested approach strategies to each target audiences. Four communication strategies of school library media specialist for effective marketing are discussed; administrative communication, behavioral communication, cooperative communication, and social communication.

keywords
School Library Marketing, School Library Media Center, School Library Marketing, School Library Media Center, 학교도서관 마케팅, 학교도서관

Journal of Korean Library and Information Science Society

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