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Journal of Korean Library and Information Science Society

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Vol.38 No.3
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Archival Reference Services Based on Market Segmentation

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2007, v.38 no.3, pp.277-296
https://doi.org/10.16981/kliss.38.3.200709.277

(2007). Archival Reference Services Based on Market Segmentation. Journal of Korean Library and Information Science Society, 38(3), 277-296, https://doi.org/10.16981/kliss.38.3.200709.277
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Abstract

This study aims to propose that archives introduce marketing strategies for their archival reference services. Target marketing which is based on market segmentation for customer satisfaction is popular among enterprises in these days. Market segmentation strategy of target marketing need to be used for user centered archival reference services in archives. This study proposed that demographic, geographic, psychographics, and use variables can be used for archival user segmentation. And for the user segmentation, archives should collect data of use and users systematically.

keywords
Archival Reference Services, Target Marketing, Market Segmentation, Segmentation Variables, Archival Reference Services, Target Marketing, Market Segmentation, Segmentation Variables, 기록정보서비스, 시장세분화, 표적마케팅, 세분화 변수

Journal of Korean Library and Information Science Society

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