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Journal of Korean Library and Information Science Society

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Vol.38 No.3
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A Study on the Marketing Management Strategy of Special Libraries in Korea

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2007, v.38 no.3, pp.335-351
https://doi.org/10.16981/kliss.38.3.200709.335

(2007). A Study on the Marketing Management Strategy of Special Libraries in Korea. Journal of Korean Library and Information Science Society, 38(3), 335-351, https://doi.org/10.16981/kliss.38.3.200709.335
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Abstract

In the knowledge-based society of 21st century, special libraries face intense competitive environment. So they need to do ‘library marketing' aimed at the organizations which they belong to and customers whom they serve for their survival and success. This study suggests the concept of ‘library marketing', the cases of ‘library marketing' at home and abroad, and concrete marketing management strategies for special libraries in Korea.

keywords
Special Libraries, Information Centers, Marketing, Library Marketing, Management Strategy, Special Libraries, Information Centers, Marketing, Library Marketing, Management Strategy, 전문도서관, 정보센터, 마케팅, 도서관마케팅, 경영전략

Journal of Korean Library and Information Science Society

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