A Study on the Operation Status and Improvements of the Libraries' Instagram

Kim,, Y. , Kim,, H. , Jung,, J. , Kwon,, S. , & Jeong,, Y. K. (2021). A Study on the Operation Status and Improvements of the Libraries' Instagram. Journal of Korean Library and Information Science Society, 52(2), 401-428, https://doi.org/10.16981/kliss.52.2.202106.401

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Abstract

Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, 'followers', 'follows', images, etc. were collected, and the Text, hashtags, upload date, number of 'likes' and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.

keywords: 인스타그램, 도서관 홍보, 마케팅 전략, MZ 세대

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Article Contents

Vol.52 No.2

A Study on the Operation Status and Improvements of the Libraries' Instagram

Abstract

Journal of Korean Library and Information Science Society