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Vol.40 No.2
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A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2009, v.40 no.2, pp.311-333
https://doi.org/10.16981/kliss.40.2.200906.311

(2009). A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. Journal of Korean Library and Information Science Society, 40(2), 311-333, https://doi.org/10.16981/kliss.40.2.200906.311
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Abstract

The purpose of this study is to investigate the characteristics of ‘The Big Read(TBR)' reading initiatives sponsored by the National Endowment for the Arts(NEA) in the U.S.A. TBR was originally launched to improve the seriously low level of literary reading among the American adults reported in several NEA reports, and spread to more than 500 communities. The major characteristics of TBR include the following: First, a massive investment of federal funds as well as various private and corporate donations; Second, the strong recognition of libraries as the core of reading activities in communities; Third, the adoption of the model of ‘One Book, One Community' reading promotion campaign; Fourth, the provision of high quality resources for reading activities.

keywords
Community Reading Campaign, Literary Reading, Public Libraries, The Big Read, National Endowment for the Arts, 지역사회 독서운동, 문학 독서, 공공도서관, 미국 국립예술지원기금, Community Reading Campaign, Literary Reading, Public Libraries, The Big Read, National Endowment for the Arts

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