A Comparative Analysis on the Information of Financial Service Accounts

장우권; 김현희

Abstract

Nowadays changes of financial environment are internalization, generalization and autonomous system. The most importance in a struggle for existence is to secure a customer. The purpose of this study is to analyze whether information on financial service accounts have fully offered over internet, which information consumers needed in buying financial service accounts and whether consumer have satisfied with offered information Through this, to enhance the efficiency of financial information offered to consumer over internet and to explore the consumer demanding information model by finding the problems of offering financial information.The specific purpose of this study are following; 1. to investigate the actual situation which consumers behaviour of information providing and choosing about financial accounts items on internet. 2. to analyze the relationship between the level of consumer information need about financial information and related variables. 3. to analyze the relationship between the level of consumer information satisfaction about financial information over internet and related variables. 4. to analyze the new information financial service and contents. 5. to analyze the informatic information and financial service accounts.

keywords: financial service accounts, consumer, financial information, internet, financial service accounts, consumer, financial information, internet, 은행, 고객(소비자), 금융상품정보, 맞춤정보화, 상품정보콘텐츠, 금융신상품정보

바로가기메뉴

Journal of Korean Library and Information Science Society

Article Contents

Vol.35 No.1

A Comparative Analysis on the Information of Financial Service Accounts

Abstract

Journal of Korean Library and Information Science Society