The purpose of this study is to arrange theory for characteristic & type of motto and to research the motto of reading week & reading month for the promotion of reading The results show that the motto of reading was brevity, reverse, antithesis, repetition,leading, narrate, term and the korean language. The motto of reading shows philosophy, target of a time
(2002년) 공공기관 표어의 언화(speech-act) 행위에 관한 연구,
국민일보 1월 1일,
(1966) 새마을 운동본부,
(1999년) 공공도서관의 어린이 이야기교실 운영에 관한 고찰,
한겨레신문 1월 20일,
(2004) http://www.kpa21.or.kr/,
(2004) http://delias.dongeui.ac.kr/mailing/messages/data1/8934.html,
(2004) http://www.kpa21.or.kr/,
(2004) http://delias.dongeui.ac.kr/mailing/messages/data1/8934.html ,
(2004) http://ssrr.new21.net/inchon/1_region_profile/6_first_inchon.htm,
(2004) http://blog.empas.com/mydears,
(2004) http://ljw1110.com.ne.kr/fourlist_4_6.htm,
(2004) http://ljw1110.com.ne.kr/fourlist_4_6.htm,
(2004) http://pwclis.pwc.ac.kr/lis/fun/dic2.htm,
(2004) http://100.empas.com/entry.html/?i=182718&v=46&Ad=Encyber,
(2004) http://blog.empas.com/ewcys7/read.php?a=1428,
(2004) http://100.empas.com/entry.html/?i=99868&v=46&Ad=Encyber,
(2004) http://blog.empas.com/ewcys7/read.php?a20=1428,
(2004) http://ljw1110.com.ne.kr/fourlist_4_6.htm,
(2004) http://delias.dongeui.ac.kr/mailing/messages/data1/8934.html,