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Journal of Korean Library and Information Science Society

  • P-ISSN2466-2542
  • KCI

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Vol.39 No.1

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A Study on How to Foster Marketing Librarians

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2008, v.39 no.1, pp.169-194
https://doi.org/10.16981/kliss.39.1.200803.169

(2008). A Study on How to Foster Marketing Librarians. Journal of Korean Library and Information Science Society, 39(1), 169-194, https://doi.org/10.16981/kliss.39.1.200803.169

Abstract

Library marketing is increasingly becoming a crucial part of library management as it allows libraries to analyze its customer base and their needs, develop library products and services customized to such needs, and actively promote those new developments to customers. To realize those steps, we need a competent marketing librarian. This study aims to define the role of marketing librarians and their required capacity to develop and execute effective library marketing strategies, and it also suggests training methods to foster marketing librarians.

keywords
Special Librarian, Library Marketing, Marketing Librarian, 전문사서, 마케팅전문사서, 도서관마케팅, Special Librarian, Library Marketing, Marketing Librarian

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