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Vol.42 No.1
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Analysis and Evaluation of Most Clicked Documents of Korean Search Portal

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2011, v.42 no.1, pp.325-338
https://doi.org/10.16981/kliss.42.1.201103.325

(2011). Analysis and Evaluation of Most Clicked Documents of Korean Search Portal. Journal of Korean Library and Information Science Society, 42(1), 325-338, https://doi.org/10.16981/kliss.42.1.201103.325
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Abstract

This study aims to investigate characteristics of most clicked documents of Naver's universal search service. In particular, this study analyzed characteristics of most clicked documents such as click ratio, collection distribution, and yearly distribution. Also, clicked documents were evaluated in terms of relevance, credibility, and currency. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that most clicks occurred in blog collection and average click concentration rate reached almost 50%. Also, the relevance and currency of most clicked documents were quite high, but credibility of these documents were on average level. The results of this study can be implemented to the portal's effective development of searching algorithm and interface.

keywords
Web Searching, Most Clicked Documents, Search Portals, Log Analysis, Web Searching, Most Clicked Documents, Search Portals, Log Analysis, 웹 검색, 클릭 집중 문서, 검색 포털, 로그 분석

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