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Determinants of Intention to Use mobile E-book Based on the Technology Acceptance Model

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2015, v.46 no.2, pp.131-151
https://doi.org/10.16981/kliss.46.2.201506.131


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Abstract

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

keywords
Mobile E-book, Innovation, TAM, Perceived easy of use, Perceived of usefulness, 모바일 E-book, TAM, 이용의도, 인지된 용이성, 인지된 유용성, 혁신성

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Journal of Korean Library and Information Science Society