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A Critical Overview of Long Tail and Library Service

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2007, v.38 no.3, pp.73-90
https://doi.org/10.16981/kliss.38.3.200709.73

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Abstract

The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. But long tail principle, that expose the power of majority which had been put aside for a long time, rise as a new business strategy in web 2.0 era. In digital and online environment, as created the conditions that satisfy the need of diversity, long-tail effect has been relevant to all social cultures. This paper consider the long-tail effect from a library service point of view and develop library’s long-tail strategies. For the more, suggest practical plan about library long-tail based on library 2.0.

keywords
롱테일 법칙, 웹 2.0, 라이브러리 2.0, Long Tail, Web 2.0, Library 2.0, Long Tail, Web 2.0, Library 2.0

Journal of Korean Library and Information Science Society