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ISSN : 1738-6764

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Vol.15 No.4

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Factors That Influence Consumer Satisfaction with Mobile Payment : The China Mobile Payment Market

INTERNATIONAL JOURNAL OF CONTENTS / INTERNATIONAL JOURNAL OF CONTENTS, (P)1738-6764; (E)2093-7504
2019, v.15 no.4, pp.82-88
https://doi.org/10.5392/IJoC.2019.15.4.082
Yuanyuan Wang (동아대학교)
서주환 (동아대학교)
송운경 (한국항공대학교)
Yuanyuan, W. , 서주환, & 송운경. (2019). . INTERNATIONAL JOURNAL OF CONTENTS, 15(4), 82-88, https://doi.org/10.5392/IJoC.2019.15.4.082

Abstract

The purpose of this study was to investigate the key factors that influence consumers’ preference for mobile payment in China. China has been quietly experiencing a third technological revolution that has markedly changed the way of life for its people. We used the structural equation modeling with 573 Chinese people to investigate the mobile-payment system in China based on the technology acceptance model. We found that factors such as value of service, security, convenience, and perceived usefulness have an impact on consumer satisfaction, and that satisfaction supports consumer purchasing. Also, it is possible to conclude that this proven instrument will assist researchers to further develop and refine mobile-payment research models.

keywords
Mobile Payment, Technology Acceptance Model, Structural Equation Model, Consumer Purchase, Consumer Satisfaction

INTERNATIONAL JOURNAL OF CONTENTS

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