- 권한신청
- P-ISSN1738-6764
- E-ISSN2093-7504
- KCI
ISSN : 1738-6764
Local vs. Foreign Television Drama: Niche Analysis of a South Korean Audience’s Use of Korean, American and Japanese Dramas
강형구 (알라바마대학)
정일권 (광운대학교)
정진영 (성균관대학교)
남상현 (성균관대학교)
Abstract
The present study explored the reception and consumption processes of a Korean audience’s viewing of local and international television dramas. Findings indicated that the influential factors on the level of viewing in regards to Korean, American, and Japanese TV dramas among Korean viewers differed. In particular, a significant difference was found in terms of perceived drama characteristics. Applying niche theory, the present study also examined the audience’s motivation for watching these television dramas. Results demonstrated that Korean TV dramas possessed the broadest niche breadth and were the most competitive. In a comparison of the perceived characteristics of TV dramas, American drama earned competitive superiority for most characteristics. The implications from the results were discussed in terms of cultural discount and proximity.
- keywords
- International Television Drama, Niche Theory, Motivation, Cultural Discount, Cultural Proximity.
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