Abstract

This study designes to address the availability fo the structured rank order scale using first for this paper and qantitative and qualitative differences in department shopping scripts elicited for products(ciothing vs. toothpaste). Availability of the structured rank order scale used first in this paper is suggested to be hopeful to solve the problems with existing methods. Different quantitiative and qualitative shopping scripts are identified as a function of product class. First, quantitative shopping script variability is revealed by examining the distinction in the number of common or core actions and in the relative lengths of finished script action. Second, in qualitative aspects, shopping scripts for products vary in complexity of cognitive and behavioral processes and in purchansing choice criteria.