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Trends of Search Behavior of Korean Web Users

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2005, v.39 no.2, pp.147-160


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Abstract

This study examines trends of web query types and topics submitted to NAVER during one year period by analyzing query logs and click logs. There was a seasonal difference in the distribution of query types. Query type distribution was also different between weekdays and weekends, and between different days of the week. The log data show seasonal changes in terms of the topics of queries. Search topics seem to change between weekdays and weekends, and between different days of the week. However, there was little change in overall patterns of search behavior across one year. The implications for system designers and web content providers are discussed.

keywords
Web Search, Query Type, Query Topic, Longitudinal Study, 웹 검색, 질의 형태, 질의 주제, 종단 연구

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Journal of the Korean Society for Library and Information Science