A Study on Influences of Academic Library Service Quality Satisfaction and the Loyalty of Users

김규환; 남영준

Journal of the Korean Society for Library and Information Science

P-ISSN1225-598X
E-ISSN2982-6292

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Vol.41 No.2

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A Study on Influences of Academic Library Service Quality Satisfaction and the Loyalty of Users

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292

2007, v.41 no.2, pp.135-159

& (2007). A Study on Influences of Academic Library Service Quality Satisfaction and the Loyalty of Users. Journal of the Korean Society for Library and Information Science, 41(2), 135-159.

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Abstract

The purpose of this study is to analyze the casual relationships of the service quality, the satisfaction of the users, and the loyalty of the users on the academic libraries. The study develops a model and a hypothesis based on the previous researches, and testifies through multiple regressions and path analysis using questionnaires from 266 academic library users(undergraduate students and graduate students) in the C University. The result of this study is summarized as the following: the service qualities of e-service, contents, and librarians significantly influences the satisfaction of the users--undergraduate students on the qualities of library space/environment and contents, and graduate students on the qualities of e-service and librarian. The satisfaction of the users and the quality of e-service are the variables that influence the loyalty of the users. The quality of e-service is an important variable that influence both the satisfaction and the loyalty of the users in academic libraries.

keywords: 서비스 품질, 이용자 만족도, 충성도, e-서비스, 대학도서관, Service Quality, User Satisfaction, Loyalty, e-Service, Academic Library, Service Quality, User Satisfaction, Loyalty, e-Service, Academic Library

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Article Contents

Vol.41 No.2

A Study on Influences of Academic Library Service Quality Satisfaction and the Loyalty of Users

Abstract

Reference

Journal of the Korean Society for Library and Information Science