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A Theoretical Study on the Concept of ‘Customer’ as a Replaced Term with User

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2008, v.42 no.2, pp.235-253

Abstract

Although use of the term ‘customer’ has been and is being increased in the area of Library and Information Science, its concept is not clearly differentiated from the replaced term ‘user’. Moreover, there has been a tendency that librarians would have objection against using the term customer. Based on this situation, the concept of customer is examined by comparing with related terms, and its impact on library management is discussed. Libraries have adapted marketing viewpoint by applying the concept of customer to themselves, and it requires total change in the library management.

keywords
Customer, Marketing, External Customer, Internal Customer, Library Management, 고객, 마케팅, 외부고객, 내부고객, 도서관 경영

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Journal of the Korean Society for Library and Information Science