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A Study on the Service Image of Public Library: Focusing on Daejeon Metropolitan City

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2014, v.48 no.3, pp.265-280
https://doi.org/10.4275/KSLIS.2014.48.3.265

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Abstract

In this study, the service image of the public library was investigated to the users of the public library, and basic data to improve the service image of the public library was also analyzed. In order to analyze public library service image, survey was conducted to 143 users of regional central library in Daejeon Metropolitan City. The results are as followed. First, reliability and publicity was the most highly rated and service satisfaction was the least highly rated. Second, when it was expressed with service quality image, there was no large difference. Third, reliability-providing useful information, publicity-fair treatment, and tangibles-convenient facility had positive images. On the other hand, access-good traffic condition, responsiveness-providing prompt new information, and tangibles-comfortable facility had negative images. Fourth, higher age group had lower mean value from teens to sixties.

keywords
이미지, 공공도서관, 서비스 이미지, 서비스 품질, 도서관 이미지, Image, Public Library, Service Image, Service Quality, Library Image

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Journal of the Korean Society for Library and Information Science