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A Study on the Effect of Book-Trailers As a After Reading Activity

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2015, v.49 no.3, pp.15-36
https://doi.org/10.4275/KSLIS.2015.49.3.015


Abstract

This research aims at executing a after reading activity using book trailers for the teenagers, and verifying its effects. For the investigation into its effectiveness, 6 classes on the first grade in a middle school were divided into 3 classes of an experimental group (104 students) and the other 3 classes of a comparative group (100 students), and a preliminary and a post test were conducted using the measurement tool on creativity and reading attitudes. As the result, the creativity, reading attitudes and understanding of the selected books of the experimental group were found to be better than those of the comparative group.

keywords
Book Trailer, After Reading Activity, Creativity, Reading Attitude, UCC, 북트레일러, 독후활동, 창의성, 독서태도, 영상매체, 책 홍보 동영상

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Journal of the Korean Society for Library and Information Science