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A Study on the Structure and Content Analysis of Art Museum Websites in Korea

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2020, v.54 no.1, pp.277-301
https://doi.org/10.4275/KSLIS.2020.54.1.277


Abstract

The purpose of this study is to analyze art museum websites and derive implications for future operation of art museum websites. To this end, this research collected basic information about art museums according to ‘2018 National General Report of Cultural Infrastructure’ and investigate the websites of 30 art museums through multi-step sampling process. This study analyzed the structure and menu of the art museum websites as well as the current state of various contents provided by the websites and the search service for the collections offered by the websites. Following sentences are the results. First of all, the art museum websites offer 5.6 top menus on average. Secondly, contents related to art museum, exhibitions, news, education, general forum, and SNS are the basic contents that should be provided on the art museum websites. Third, for contents related to news, education, and events have problems with hierarchical structure and need to be adjusted. Fourth, in the content type, specialized information contents are relatively insufficient and thus need to be improved. Fifth, the art museum websites should give sufficient information about the collection and offer directory searching hat includes keyword searching as well as detail searching service. It is also required to reorganize the directory along with the download function for searched results and the sorting service.

keywords
Art Museum, Website, Content Analysis, Menu Composition, Information Architecture, 미술관, 웹 사이트, 콘텐츠 분석, 메뉴 구성, 정보구조

Journal of the Korean Society for Library and Information Science