Journal of the Korean Society for Library and Information Science
- P-ISSN1225-598X
- E-ISSN2982-6292
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Evaluation and Analysis of Online Public Relation Activities in University Archives: Focusing on the Websites
Abstract
The purpose of the research is to evaluate the current online PR activities focused on the websites of university archives. To achieve the goal, the research developed the indicators to assess online PR activities by synthesizing both the factors derived from the basic components and concepts of PRs at university archives and the existing indexes for evaluating the online PRs of related cultural organizations such as libraries, museums, archives, and non-profit organizations. The research found that most university archives did not have promotional activities positively because there was lack of archival information services development. Even if there were some archival information services, they were not actively publicizing the facts. On the basis of the results, the research suggested the alternatives to improve online PR activities and follow-up research topics to supplement limitations of the research.
- keywords
- 대학기록관, 온라인 홍보, 홍보, 기록정보서비스, 평가지표, University Archives, Online PR, PR, Archival Information Services, Evaluation Index
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