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Journal of the Korean Society for Library and Information Science

ISSN : 1225-598X

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Vol.55 No.1
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A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2021, v.55 no.1, pp.305-321
https://doi.org/10.4275/KSLIS.2021.55.1.305


& (2021). A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. Journal of the Korean Society for Library and Information Science, 55(1), 305-321, https://doi.org/10.4275/KSLIS.2021.55.1.305
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Abstract

VIP marketing strategy is mainly applied to commercial companies. This study proposed a plan to provide preferential services to excellent users of public libraries by referring to VIP marketing strategies. For this purpose, we surveyed 210 university students in their 20s and measured their Reliability, Empathy, overall usefulness for preferential service. As a result, ‘Issue special membership card’, ‘provide exclusive lounge’, ‘additional book loan’ services had common effects on three measurement items. Through these research results, this practical study can be used as a reference when public libraries implement preferential services in the future.

keywords
Library Marketing, Library Preferential Service, Library User Service, Library Management, Public Libraries, 도서관마케팅, 도서관 우대서비스, 도서관 이용자 서비스, 도서관 경영, 공공도서관

Journal of the Korean Society for Library and Information Science

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