Journal of the Korean Society for Library and Information Science
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- P-ISSN1225-598X
- E-ISSN2982-6292
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A Study on the YouTube Videos Content Characteristics of the National Archives of Korea
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Abstract
The purpose of this study is to understand the content characteristics in YouTube videos of the National Archives of Korea. For this purpose, keywords, video data, and viewer responses were collected for 324 videos posted by the National Archives of Korea for five years since April, 2017. Social network analysis, topic modeling, and content analysis were performed. Based on this, the main keywords leading the YouTube videos of the National Archives of Korea, 7 major topics and 20 sub-topics were identified. The characteristics of the YouTube videos and keywords network were studies. In addition, video characteristics were analyzed as external characteristics, video editing and delivery methods, and content characters. The study found that the YouTube channel of the National Archives of Korea has been posting the videos related to various topics such as places, history, and events as well as the basic functions of the archives to induce viewers’ interest in the archives. The study also identified the areas that needed to be improved such as low response from viewers, lack of content that could interest viewers, and lack of channel operation to interact or communicate with viewers. Finally, the study was concluded with a proposal to spread the videos of the National Archives of Korea to more users.
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- 국가기록원, 유튜브, 동영상, 소셜네트워크분석, 토픽모델링, 내용분석, National Archives of Korea, YouTube, Videos, Social Network Analysis, Topic Modeling, Content Analysis
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