ISSN : 1225-598X
This research is a case study of ‘One City One Book: San Francisco Reads’ (Hereafter OCOB), which is an ‘One Book’ community reading promotion campaign, sponsored by San Francisco Public Library in California. In this research, the objective of OCOB as ‘One Book’ program, the characteristics of selected books, and major programs and events from 2005 to 2024 were examined. OCOB, while sharing a typical objective of ‘One Book’ campaign, which pursues to form a city-wide book club and promote reading and talking about ‘One Book’ among citizens, selected books which reflected cultural and ethnic diversities of San Francisco and its civic identity. San Franciscans reacted to the efforts of OCOB by actively participating in programs and events and borrowing the selected books. For the past 20 years, OCOB has demonstrated the continuity, consistency, self-reliance, and independence as a ‘One Book’ program, which pursues to better understand diversities and integrate communities, and is expected to continue as an important initiative, which is a strategic part of ‘Cultural Amplifier’ and ‘Community Catalyzer’ for ‘Vision 2030’ of SFPL.