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Confirmation bias in group decision making and its reduction

Abstract

Research on biased information search consistently has shown that, after having made a decision, people prefer supporting to conflicting information. Whether confirmation bias occurs in group decision making and this confirmation bias is reduced by debiasing mechanism was examined in two experiments. Experiment 1 indicated that people prefer supporting information and that the strength of this confirmation bias is strongest in intermediate hypothesis groups and weakest in groups searching information simultaneously. Experiment 2 showed that confirmation bias in homogeneous groups is stronger than that in heterogeneous groups. The classification of homogeneity and heterogeneity is based on the use or nonuse of the devil`s advocacy technique. The results also showed that devil`s advocacy technique is an effective way to debias the confirmation bias. Higher confidence in homogeneous groups was identified as an important mediator.

keywords
확증편파, 동시적 정보탐색, 초기가설, 중간가설, 악마의 변호, 매개효과, confirmation bias, simultaneous information search, initial hypothesis group, intermediate hypothesis group, devils advocacy, mediator analysis

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