빅딜은 각 출판사가 발행하는 학술지를 패키지로 묶어 일괄 판매하는 것으로 전자학술지 등장 이후 급격히 확산되었다. 이 연구는 국내의 대학 및 연구도서관에서 구독하고 있는 해외학술지 컨소시엄 조건에 관한 데이터를 수집하여 빅딜판매의 조건 및 상황을 분석하였다. 분석결과 과거에 비해 최근의 빅딜판매 조건은 보다 다양해졌고 선택의 폭도 다소 넓어진 것을 확인할 수 있었다. 그렇지만 주요 출판사의 경우에는 여전히 과거 구독분을 그대로 유지할 것을 요구하는 등 전형적인 빅딜판매 조건을 고수하고 있어 이에 대한 보완 및 대체 방안 수립이 시급한 것으로 드러났다. 전자출판물의 보급이 확산되면서 현재 학술출판물 시장도 급격하게 변하고 있는 만큼 향후에는 전통적인 출판방식과 오픈 액세스 출판방식을 결합한 새로운 출판방식이 호응을 얻을 것으로 기대되는 바이다.
The most remarkable business model to have merged in electronic publishing is the so-called ‘Big Deal’. Major publishers have begun offering libraries bundled packages that are across journals and across print and electronic versions. This paper examined consortium conditions of scholarly journals in the light of big deal. The result showed that various pricing models have been appeared and freedoms to choose collections have been on the increase in comparison with the past. But many major publishers have adopted a typical big deal contract condition that a library enters into a long-term arrangement to get access to large electronic journal collections at a dramatic discount interchange of a promise not to cut print subscriptions. The publishing and library communities need to find alternative pricing models that provide better deals for those disadvantaged by the prevalence of the big deal. Much in the world of scholarly publication is changing, combination of traditional publishing and open access publishing may well be gained public favor in the future.
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