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A Study for Identifying Affecting Factors on the Intention of Public Library Use: Based on Ajzen’s Extended Theory of Planned Behavior

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2018, v.52 no.1, pp.401-423
https://doi.org/10.4275/KSLIS.2018.52.1.401


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Abstract

This study aims to analyze the intention of public library use of citizens by applying Ajzen’s extended theory of planned behavior (ETPB). A questionnaire survey was conducted to identify the relationship between personal characteristics, factors from ETPB, such as attitude, subject norm, and perceived behavioral control, and the intention of public library use, Library knowledge was also added as an additional independent factor in this study. The results showed that attitude and library knowledge were more important factors than others. Subject norm and perceived behavioral control had also positive effects on the intention, Additionally, some personal characteristics, such as age, educational background, and household income, and public library use experience made significant differences in the intention. Based on the results, this study made some suggestions for expanding the scope of public library users.

keywords
확장된 계획행동이론, 공공도서관, 공공도서관 이용, 이용 요인, the Extended Theory of Planned Behavior (ETPB), Public Library, Public Library Use, Use Factor

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Journal of the Korean Society for Library and Information Science