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- P-ISSN1225-598X
- E-ISSN2982-6292
검색 언어가 웹 정보검색행위에 미치는 영향에 관한 연구- 웹 정보검색행위의 양상 차이를 중심으로 -
A Study on the Effects of Search Language on Web Searching Behavior: Focused on the Differences of Web Searching Pattern
초록
웹상에서 영어 이외의 언어들로 이루어진 정보가 빠르게 증가하고 있지만, 여전히 영어 정보가 가장 큰 비중을 차지함에 따라 공통어(lingua franca)로서의 지배적인 영향을 미치고 있다. 따라서 영어가 비모어인 이용자들이 보다 다양하고 풍부한 정보를 획득할 수 있도록 하기 위해서는 비영어권 화자의 모어 정보검색행위와 영어 정보검색행위에 대한 조사를 통해 주요 특징 및 차이점을 살펴볼 필요가 있다. 본 연구에서는 국내 한 사립대학의 대학생 24명을 대상으로 동시적 사고구술 기법을 적용한 정보검색 실험을 실시해 한글 정보검색행위 및 영어 정보검색행위와 인지과정을 조사하였다. 관찰데이터 및 사고구술데이터의 정성적 데이터를 기반으로, 검색 언어에 따른 웹 정보검색행위의 양상 차이에 대한 빈도분석을 실시하였다. 연구 결과, 한글 검색에서 능동적이고 적극적이며 독립적인 특성의 양상이, 영어 검색에서 수동적이고 소극적이며 의존적인 특성의 양상이 나타났다. 한글 검색에서는 이용자, 태스크, 시스템 등 다양한 출처에서 용어를 추출·조합한 검색어 구성, 여러 수준에서의 검색범위 조정, 검색엔진 검색결과페이지 내 탐색 대상 아이템의 선택과 관련한 원활한 필터링, 다수 아이템의 탐색 및 비교, 웹 페이지의 전체 내용 브라우징 등이 주요 특징으로 확인되었다. 반면, 영어 검색에서는 주로 태스크 추출 용어 중심 검색어 구성, 제한된 검색범위 선호, 카테고리나 링크 등 아이템과 아이템 간 관련성에 의존한 탐색 대상 아이템 선택, 동일 아이템의 반복적 탐색, 웹 페이지의 일부 내용 브라우징, 그리고 사전 및 번역기와 같은 언어지원도구의 빈번한 사용 등이 두드러진 특징으로 파악되었다.
- keywords
- Search Language, Web Searching, Information Searching Behavior, Think-Aloud Method, 검색 언어, 웹 정보검색, 정보검색행위, 사고구술 기법
Abstract
Even though information in many languages other than English is quickly increasing, English is still playing the role of the lingua franca and being accounted for the largest proportion on the web. Therefore, it is necessary to investigate the key features and differences between “information searching behavior using mother tongue as a search language” and “information searching behavior using English as a search language” of users who are non-mother tongue speakers of English to acquire more diverse and abundant information. This study conducted the experiment on the web searching which is applied in concurrent think-aloud method to examine the information searching behavior and the cognitive process in Korean search and English search through the twenty-four undergraduate students at a private university in South Korea. Based on the qualitative data, this study applied the frequency analysis to web search pattern under search language. As a result, it is active, aggressive and independent information searching behavior in Korean search, while information searching behavior in English search is passive, submissive and dependent. In Korean search, the main features are the query formulation by extract and combine the terms from various sources such as users, tasks and system, the search range adjustment in diverse level, the smooth filtering of the item selection in search engine results pages, the exploration and comparison of many items and the browsing of the overall contents of web pages. Whereas, in English search, the main features are the query formulation by the terms principally extracted from task, the search range adjustment in limitative level, the item selection by rely on the relevance between the items such as categories or links, the repetitive exploring on same item, the browsing of partial contents of web pages and the frequent use of language support tools like dictionaries or translators.
- keywords
- Search Language, Web Searching, Information Searching Behavior, Think-Aloud Method, 검색 언어, 웹 정보검색, 정보검색행위, 사고구술 기법
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