Abstract

This study deals with the functional representation of emotion for applying human's sensibility to product development. It means to express human's sensibility to functional words for identifying its role and extracting the design elements in designing product based on human's sensibility. The systematic methods are introduced to categorize the structures of sensibility, senses, qualitative function, and quantitative function by factor analysis and to combine them with the senses by correlation analysis and regression analysis. The results indicate that how to consider the emotion in functional roles aspects and transform it into the physical design elements can be verified. And, it can be applied effectively in designing the new products considered human's sensibility.