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Journal of the Korean Society for Library and Information Science

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Vol.47 No.4
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Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service

Journal of the Korean Society for Library and Information Science / Journal of the Korean Society for Library and Information Science, (P)1225-598X; (E)2982-6292
2013, v.47 no.4, pp.275-294
https://doi.org/10.4275/KSLIS.2013.47.4.275



& (2013). Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service. Journal of the Korean Society for Library and Information Science, 47(4), 275-294, https://doi.org/10.4275/KSLIS.2013.47.4.275
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Abstract

This study utilizes structural equation modeling process to identify contributing factors that have been extracted through the first study of exploring library service and image building related factors. This study, specifically, tests the relationships between endogenous and exogenous variables that are assumed to have inherent relationships when building public library service image. As denoted from the first study, this one uses three dimensions and nine conceptual level constructs and 20 different measurement items for further test. The results of this study is that particular items to measure the image for the users would not have been fitted to the other set of samples. Also, there are differences between the two employee groups in the recognitions of images.

keywords
대학도서관 브랜드, 대학도서관 브랜드 이미지, 도서관 브랜드, 브랜드 이미지, Academic Library Brand, Academic Library Brand Image, Library Brand, Brand Image

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