Relevance judgment is important in terms of improving the effectiveness of information retrieval systems, and it has been dominant for users to search and use images utilizing internet and digital technologies. However, in the field of image retrieval, there have been only a few studies in terms of identifying relevance criteria. The purpose of this study aims to identify and characterize the non-relevance criteria from the failed image searches. In order to achieve the purpose of this study, a total of 135 participants were recruited and a total of 1,452 criteria items were collected for this study. Analyses and identification on the data set found thirteen criteria such as ‘topicality’, ‘visual content’, ‘accuracy’, ‘visual feature’, ‘completeness’, ‘appeal to user’, ‘focal point’, ‘bibliographic information’, ‘impression’, ‘posture’, ‘face feature’, ‘novelty’, and ‘time frame’. Among these criteria, ‘visual content’ and ‘focal point’ were introduced in this current study, while ‘action’ criterion identified in previous studies was not shown in this current study. When image needs and image uses are analyzed with these criteria, there are distinctive differences depending on different image needs and uses.
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