ISSN : 1229-0696
The purpose of the present study was to examine the validity of empirically keyed biodata. 65 biographical items were administered to 5,922 insurance saleswomen. The criterion measure of job success was obtained from company records. The empirical keying method based upon the WAB was employed to score the biodata. The initial result showed that scoring weights developed on a total sample were somewhat unstable. Thus, the sample was divided into old versus young subgroups and the scoring keys were developed separately. The result of cross-validation revealed scoring weights of both subgroups were stable as well as having high predictability. Also, the result of discriminant analysis showed practical significance of biodata as a selection tool. Finally, problems and future directions of the empirical keying method were discussed.
This study was to redefine leisure-concept and explore the meaning of leisure experience, through reviewing the various viewpoints on leisure phenomenon. Here, we defined leisure as freely selected activities for obtaining prompt and subjective feelings. Also, we regarded the process of leisure experience as a sequence of motivation, activity experience, and results. We considered leisure motivation as intrinsic motivation caused by basic needs and psychological drive(optimal arousal & relaxation seeking). The positive leisure experience is intrinsic rewards which reinforce intrinsically motivated behaviors. So, a leisure participant feels the feeling of joy or pleasure resulted from combination of cognitive experiences. Leisure result was divided into short-term effect such as intellectual-emotional-physical skill-up and long-term effect such as Quality of Life. In addition, we added reminiscence process in our model. The theoretical implication of our study for leisure phenomenon was discussed in the conclusion.
The purpose of this study was to select appropriate trait adjectives describing university image and identify the latent factor structure represented in those trait adjectives. For this purpose, two studies were conducted. In study 1, total 372 college students rated each of 679 trait adjectives on appropriateness in describing university image. Among 679 trait adjectives, 287 trait adjectives were judged as appropriate in representing the university image. In study 2, total 788 college students rated image of seven famous universities(Korea, Seogang, Seoul National, Sungkyunkwan, Yonsei, Ehwa Women, Hanyang) using 180 trait adjectives. Ratings were analyzed by common factor analysis. It was found that there are five latent dimensions in represented in those trait adjectives: Intellect(42%), Ambition(23%), Vitality(21%), Individualism(9%), and Korean Tradition(5%). Based on these five dimensions, the seven universities were compared each other. Results from multiple comparison indicated that Seoul National University had the highest rating in the Intellect dimension, Korea University had the highest rating in the Ambition and Korean Tradition dimensions, and Yonsei University had the highest rating in the Vitality and Individualism dimensions. Results from cluster analysis indicated the images of Seogang University and Hanyang University, Seoul National University and Ehwa Women's University, and Sungkyunkwan University and Korea University were similar each other. Lastly the limitation of this study and additional research tasks were discussed.
This study was intended to investigate the processes of consumer information acquisition by selecting both two promising personality variables (need for cognition and self-monitoring) and usage situations (fashion and working). Consumer information acquisiton processes included the amount of acquired information and the kind of information. The results of the amount of information revealed significant main effects of need for cognition and usage situation and a significant two-way interaction effect between need for cognition and usage situation. In the case of the kind of information, the results showed significant main effects of self-monitoring and usage situation and a significant two-way interaction effect between need for cognition and self-monitoring. The findings of this study suggest strongly that researchers must consider both individual differences and situations in studying consumer behavior.
This research was intended to reveal the factors of the career indecision scale and investigate the relations of career indecision factors to maladjustment. It was also examined if there are differences on career indecision factors based on sex and a school year. Data were collected from 350 college students. The results of common factor analysis(principal axis factoring) revealed five factors: (1) lack of self-clarity, (2) incongruity of self to career, (3) indifference to career choice, (4) indecisiveness, and (5) lack of occupational information. These factors were generally related to maladjustment variables. Indecisiveness and incongruity self to career were significantly related to all maladjustment variables. Women had significantly higher scores in all career indecision factors except indifference to career choice. There were no significant differences on career indecision factors based on subjects' school year. Implications of the results and suggestions for future studies were discussed.