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ISSN : 1229-0688
본 연구는 기업상담소를 방문한 내담자가 어떤 이유에서 상담소 방문을 결정했는지를 개념도(concept mapping) 방법을 사용하여 탐색하였다. 연구결과 기업상담소 방문 결정 이유는 ‘내적 동기-외적 동기’와 ‘분석 및 치료-정보제공 및 조언’의 두 개 차원으로 나누어 볼 수 있으며, 군집분석 결과 두 개 차원 상에서 7개의 군집으로 위치시킬 수 있었다. 7개의 군집은 ‘자기이해 및 성장’ ‘문제토로 및 변화기대’ ‘전문적 도움’ ‘가족이해 및 양육태도 학습’ ‘직장생활 및 업무 도움’ ‘동료의 이용사실 및 주변 권유’ ‘사내 상담소의 이점 및 상담에 대한 호기심’ 이었다. 7개의 군집 중에서 3개의 군집(자기이해 및 성장, 문제토로 및 변화기대, 전문적 도움)은 기존 연구에서 밝혀진 전문적 도움추구 행동을 이끄는 전문적 도움추구 태도에 영향을 주는 변인이었다. 반면에 나머지 4개의 군집(‘가족이해 및 양육태도 학습’ ‘직장생활 및 업무 도움’ ‘동료의 이용사실 및 주변 권유’ ‘사내 상담소의 이점 및 상담에 대한 호기심’)은 전문적 도움추구 태도 연구에서 확인되지 않은 요인들로서 의미 있는 시사점을 제공했다.
Authors investigated the reasons for clients to seek counseling services at the counseling center in the organization through a concept mapping method. Results of the current study showed that two dimensions were identified and were internal motivation-external motivation and professional therapy-receiving information/advice. Seven types of reasons were grouped on the two dimensions. Seven reasons were named by ‘self- understanding and growth’, ‘exposing problems and change expectations’, ‘expert's help’, ‘family understanding and learning how to be good a parent’, ‘adjustment to organizations and job efficiency’, ‘coworkers' experiences to visit a center and recommendations’, and ‘convenience for visiting and curiosity for counseling.’ Three of them were identical with variables that influenced help-seeking attitude, but the rests of them were unrevealed previously and provided useful implications for a counseling marketing. Specifically, the convenience for visiting, familiar place, and the cost were the reasons the clients decided to seek counseling services.
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