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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.36 No.1

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The Difference of Social and Cognitive Representation between ‘I’ and ‘We’

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2017, v.36 no.1, pp.137-160
https://doi.org/10.22257/kjp.2017.03.36.1.137

(2017). The Difference of Social and Cognitive Representation between ‘I’ and ‘We’. Korean Journal of Psychology: General, 36(1), 137-160, https://doi.org/10.22257/kjp.2017.03.36.1.137

Abstract

Three experiments were conducted to explore the interaction of pronoun’s number (singular and plural), pronoun’s person (first and third), and emotional evaluation (positive and negative) using time-course approach (e.g. SOA 150ms and 1000ms) and primed naming task. In Experiment 1, participants were presented each pronoun as primes at SOA 150ms and were asked to response at emotional words which were differed in emotional attributes. The results showed that the main effects of pronoun’ number, pronoun’s person and emotional words were found and the interaction effects of pronoun’s person and emotional words were also found. The interaction effects was obtained by the primed effect of first person pronoun’s (‘I’ and ‘we’) positive evaluation. In Experiment 2, participants were presented each pronoun as primes at SOA 1000ms and were asked to response at emotional words which were differed in emotional attributes. The effects of any variables were not found. In Experiment 3, participants were presented second-person singular pronouns and all plural pronouns as primes at SOA 150ms and were asked to response at emotional words which were differed in emotional attributes. The results showed that the effects of emotional words were found only at first-person plural pronoun ‘we’. These results showed that the first-person singular pronoun ‘I’ and first-person plural pronoun ‘we’ were more primed at positive words than negative words. These results were discussed from a point of view of multiple level representations of social cognition.

keywords
pronoun, priming effect, social cognition, emotional evaluation, naming task, 대명사, 점화효과, 사회 인지, 정서적 평가, 명명과제

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