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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.5 No.2

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Effect of Product Familiarity on Consumer Decision Making : A Longitudinal-Experimental Study of New Product Purchases

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
1986, v.5 no.2, pp.128-141
Young-Shin Sung (Korea University)
Sung, Y. (1986). Effect of Product Familiarity on Consumer Decision Making : A Longitudinal-Experimental Study of New Product Purchases. Korean Journal of Psychology: General, 5(2), 128-141.

Abstract

The effect of product familiarity on the dynamic aspect of consumer decision making is investigated in terms of Consumer Information Processing System(CIPS). The familiarity of a new product was investigated by actual experiences in a longitudinal study. The existence of various types of multiphase choice process was found in addition to the commonly assumed type of two phase process. An attempt to describe these choice process models and the decision rules in terms of several factors of CIPS was made.

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1986-05-22
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Korean Journal of Psychology: General

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