Culture and Person Perception

Cho, Geung-Ho; 조긍호

Abstract

This paper deals with the diverging effects of different cultural views of person in general, especially the self, on the cues drawing and biases operating in the process of evaluating others in interaction situations. From the review of the massive articles concerning cultural differences in the research area of person evaluation and attribution, it was found that cultural views of person in general and the self as independent being, predominant in the individualistic cultures, or as interdependent being, predominant in the collectivist cultures, foster and encourage cross-culturally divergent psychological tendencies. In individualistic cultures, traits increasing and promoting autonomy, self-assertion, and stability of an independent individual are stressed in evaluation of him/her, and thus the tendency of self-enhancement becomes the dominant mode of attribution ; in collectivist cultures, traits serving and contributing the maintenance of harmony between members of an ingroup, effacing oneself and adjusting to situational mandates are stressed in evaluation of him/her, and thus the tendency of self-depreciation and other-enhancement becomes dominant mode of attribution.

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Korean Journal of Psychology: General

Article Contents

Vol.15 No.1

Culture and Person Perception

Abstract

Korean Journal of Psychology: General