- 권한신청
- P-ISSN1229-067X
- E-ISSN2734-1127
- KCI
ISSN : 1229-067X
논문 상세
- 2024 (1호)
- 2023 (1호)
- 2022 (1호)
- 2021 (1호)
- 2020 (1호)
- 2019 (1호)
- 2018 (1호)
- 2017 (1호)
- 2016 (1호)
- 2015 (1호)
- 2014 (1호)
- 2013 (1호)
- 2012 (1호)
- 2011 (1호)
- 2010 (1호)
- 2009 (1호)
- 2008 (1호)
- 2007 (1호)
- 2006 (1호)
- 2005 (1호)
- 2004 (1호)
- 2003 (1호)
- 2002 (1호)
- 2001 (1호)
- 2000 (1호)
- 1999 (1호)
- 1998 (1호)
- 1997 (1호)
- 1996 (1호)
- 1995 (1호)
- 1994 (1호)
- 1993 (1호)
- 1992 (1호)
- 1991 (1호)
- 1990 (1호)
- 1989 (1호)
- 1988 (1호)
- 1987 (1호)
- 1986 (2호)
- 1985 (1호)
- 1984 (3호)
- 1983 (1호)
- 1982 (3호)
- 1981 (2호)
- 1980 (1호)
- 1979 (3호)
- 1976 (2호)
- 1974 (1호)
- 1971 (5호)
- 1970 (3호)
- 1969 (2호)
- 1968 (1호)
예상되는 후회와 자기효능감이 매몰비용 오류 행동에 미치는 영향
The effect of anticipated regret and self-efficacy on sunk cost fallacy behavior
김재휘 (중앙대학교)
- 다운로드 수
- 조회수
초록
본 연구에서는 매몰비용이 발생한 의사결정 상황에서 예상되는 후회의 역할뿐 아니라 개인차 변인들의 중요성을 동시에 고려하였다. 이에 본 연구에서는 예상되는 후회가 매몰비용 오류 행동에 미치는 효과가 개인의 자기효능감에 따라 어떻게 달라지는지를 알아보았다. 연구결과, 매몰비용이 발생한 상황에서 유지후회를 예상하게 했을 때 매몰비용 오류 행동은 크게 감소하였지만, 포기후회를 예상하게 했을 때 매몰비용 오류 행동은 크게 영향을 받지 않는 것으로 나타났다. 또한 매몰비용 오류 행동에 미치는 유지후회의 효과는 자기효능감이 낮은 사람보다 높은 사람에게 더 크게 나타났다. 특히, 자기효능감이 높은 사람은 포기후회든 유지후회든 예상되는 후회에 더 민감하게 반응하였다. 본 연구는 매몰비용 오류 행동에 미치는 예상되는 후회의 역할뿐 아니라 예상되는 후회가 매몰비용 오류 행동에 영향을 미칠 때 개인의 자기효능감이 조절적 역할을 할 수 있다는 것을 밝혔다는데 의의가 있다. 따라서 매몰비용이 발생한 의사결정 상황에서 예상되는 후회의 예측력은 자기효능감과 같은 개인적 변인들을 고려할 때 매몰비용 오류 행동을 보다 잘 예측할 수 있다는 것을 시사해준다.
- keywords
- 예상되는 후회, 자기효능감, 매몰비용 오류 행동, anticipated regret, self-efficacy, sunk cost fallacy behavior, anticipated regret, self-efficacy, sunk cost fallacy behavior
Abstract
This study examined the role of anticipated regret as well as the importance of individual differences in making decision under sunk cost situation. And this study investigated how the individual’s self-efficacy changes the influence of anticipated regret about withdrawal and persistence on the sunk cost fallacy behavior. Results showed that anticipating regret about persistence decreased sunk cost fallacy behavior but anticipating regret about withdrawal did not change it. Also, there was strong and significant effect of anticipated regret about persistence on the sunk cost fallacy behavior for individuals with a high self-efficacy. Especially, individuals with a high self-efficacy was more sensitive both anticipated regret about persistence and withdrawal than individuals with a low self-efficacy. This study indicates that the impact on sunk cost fallacy behavior of anticipated regret is moderated by self-efficacy. Therefore it suggests that the predictive power of anticipated regret on sunk cost fallacy behavior will be enhanced if individual differences such as self-efficacy are taken into account.
- keywords
- 예상되는 후회, 자기효능감, 매몰비용 오류 행동, anticipated regret, self-efficacy, sunk cost fallacy behavior, anticipated regret, self-efficacy, sunk cost fallacy behavior
참고문헌
곽준식 (2005). 매몰비용 효과의 매개변수 검증과 조절초점이 매몰비용 효과에 미치는 영향. 고려대학교 박사학위 논문.
신승호, 이종택, 최인철 (2001). 자기 일에 대한 선택과 타인의 일에 대한 조언의 차이: 매몰비용 효과의 경우. 한국심리학회지: 사회 및 성격, 15(3), 49-64.
김아영 (1997). 학구적 실패에 대한 내성의 관련변인 연구. 교육심리연구, 11(2), 1-19.
Arkes, H. R., & Blumer, C. (1985). The psychology of sunk cost. Organizational Behavior and Human Decision Processes, 35, 124-140.
Bakker, A. B., Buunk, B. P., & Manstead, A. S. R. (1997). The moderating role of self- efficacy beliefs in the relationship between anticipated feelings of regret and condom use. Journal of Applied Social Psychology, 27, 2001-2014.
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.
Bazerman, M. H., Tenbrunsel, A. E., & Wade-Benzoni, K. (1998). Negotiating with yourself and losing: Making decisions with competing internal preference. Academy of Management Review, 23, 225-241.
Fineman, S. (2000). Emotion arenas revisited. In S. Fineman(Ed.), Emotion in organization(pp. 1-24). London: Sage.
Hetts, J. J., Boninger, D. S., Armor, D. A., Gleicher, F., & Nathanson, A. (2000). The influence of anticipated counterfactual regret on behavior. Psychology & Marketing, 17, 345-368.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decisions under risk. Econometrica, 47, 263-291.
Knight, P. A., & Nadel, J. I. (1986). Humility revised: Self-esteem, information search, and policy consistency. Organizational Behavior and Human Decision Processes, 38, 196-206.
Kok, G. J., de Vries, H., Mudde, A. N., & Strecher, V. J. (1991). Planned health education and the role of self-efficacy: Dutch research. Health Education Research, 6, 231-238.
Larrick, R. P., Margan, J. N., & Nisbett, R. E. (1990). Teaching the use of cost-benefit reasoning in everyday life. Psychological Science, 6, 362-370.
Levi, A. S. (1981). Escalating commitment and risk taking in dynamic decision behavior. Ph. D. Dissertation, Yale University Press.
Miller, D. T., & Taylor, B. R. (1995). Counterfactual thought, regret, and superstition: How to avoid kicking yourself. In N. J. Roese & J. M. Olson(Eds), What might have been: The social psychology of counterfactual thinking(pp.305-331). Mahwah, NJ: Erhaum.
Moon, H. (2001). The two faces of conscientiousness: Duty and achievement striving in escalation of commitment dilemmas. Journal of Applied Psychology, 86, 535-540.
Moon, H., Hollenbeck, J. R., Humphrey, S. E., & Maue, B. (2003). The tripartite model of neuroticism and the suppression of depression and anxiety within an escalation of commitment dilemma. Journal of Personality, 71(3), 347-368.
Nucifora, J., Gallosi, C., & Kashima, Y. (1993). Influence on condom use among undergraduates: Testing the theories of reasoned action and planned behavior. In D. J. Terry, C. Gallois, & M. McCamish(Eds.), The theory of reasoned action: Its application to AIDS-preventive behaviour(pp.47-64). Oxford, England: Pergamon.
Schaubroeck, J., & Williams, S. (1993). Type A behavior pattern and escalating commitment. Journal of Applied Psychology, 78, 862-867.
Staw, B. M., & Ross, J. (1978). Commitment to a policy decision: A multiheoretical perspective. Administrative Science Quarterly, 23, 40-64.
Thaler, R. H. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior and Organization, 1, 39-60.
Thaler, R. H., & Johnson, E. J. (1990). Gambling with the house money and trying to break even: The effects of prior outcomes on risky choices. Management Science, 36, 643-660.
Walsh, J. P. (1995). Managerial and organizational cognition: Notes from a trip down memory lane. Organizational Science, 6, 280-321.
Whyte, G., & Saks, A. M. (2007). The effects of self-efficacy on behavior in Escalation situations. Human Performance, 20, 23-42.
Whyte, G., Saks, A. M., & Hook, S. (1997). When success breeds failure: The role of self-efficacy in escalating commitment to a losing course of action. Journal of Organizational Behavior, 18, 415-432.
Wong, K. F. E., & Kwong, J. Y. Y. (2007). The role of anticipated regret in escalation of commitment. Journal of Applied Psychology, 92, 545-554.
Wong, K. F. E., Yik, M., & Kwong, J. Y. Y. (2006). Understanding the emotional aspects of escalation of commitment: The role of negative affect. Journal of Applied Psychology, 91, 282-297.
Wulfert, E., & Wan, C. K. (1993). Condom use: A self-efficacy model. Health Psychology, 12, 346-353.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수