ISSN : 1229-067X
Until now, most researches in self-control area have measured indirectly the exertion of self-control. From the perspective of the multiple goal-relation, we reviewed three self-control theories, such as self-regulatory strength model, counteractive control theory, goal conflict theory, that measured directly the exertion of self-control using the priming task among cognitive tasks. From three theories, we summarized core concepts and assumptions, including implications and definition of self-control, meaning of self-control success or failure, characteristics of successful or unsuccessful self-controls, process of self-control, and important determinants in the self-control exertion. Based on these three self-control theories, this review, defined the self-control as the process of goal conflict resolution, suggests that very important factors are temptation (lower order goal) and goal conflict (ambivalence) in self-control process. Also we emphasized the dynamic process that the self-control would be affected by individual's genetic background, past experience and learning, and environment or context. We also discussed about individual difference in self-control exertion and possibility that the important factors in self-control success and failure process may be related by various moderators, such as goal importance, goal expectancy, and self-efficacy. Finally, we proposed some directions for future research in this area.
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