ISSN : 1229-067X
Recent cross-cultural research on social support demonstrated that people from individualistic cultural contexts (e.g., European Americans) are more willing than people from collectivistic cultural contexts (e.g., Asians, Asian Americans) to use social support for coping with stressful events. However, within-culture studies conducted in Korea revealed that individuals with a collectivistic self-orientation are more likely to seek social support, compared to those with an individualistic self-orientation. The present study explored whether and how the pursuit and provision of social support in Korean college students would vary as a function of individuals’ cultural self-orientation. It was found in Study 1 that individuals with a stronger collectivistic self-orientation, as compared with those with a weaker collectivistic self-orientation, were more likely to seek social support and to consider the pursuit social support (vs. exerting personal effort) a more effective means for coping with stress. Moreover, Study 2 showed that the more collectivistic, the more balanced individuals became in the pursuit and provision of social support. Directions for future research on culture and social support are discussed.
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