ISSN : 1229-067X
Self-report is often used to measure people's attitudes in the field of social science. However, people often do not reveal their true attitudes. Therefore, this study aims to verify the validity of self-report related to sexual attitudes based on correlation between implicit attitudes and self-report. For this purpose, 161 college students completed measures related to sexual attitudes (i.e. voluptuous sex, immoral sexual idea) about themselves and general college students. In addition, the Implicit Association Test(IAT) was conducted to measure their implicit sociosexuality. The results of the pairwise t-test showed that subjects rated themselves as having significantly lower voluptuous sex, immoral sexual idea, instrumental sex, sexual impulsivity, and sociosexuality, but higher sexual responsibility, compared with others. Also, all identical variables about the ‘self’ and ‘others’ were significantly correlated. Finally, negative correlations between the results of IAT and the report concerning ‘others’ on voluptuous sex and sociosexuality were obtained. These results implied that social desirability influences people’s responses on variables related to sexual attitudes. Thus, our study suggests self-report studies on sensitive subjects like sexual attitude warrant special caution in the interpretation of their results.
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