ISSN : 1229-067X
Target rotation is one of the rotation criteria of factor analysis, which is designed to rotate the pattern matrix to a partially targeted matrix in advance. The factor analysis with targe rotation is different from the traditional exploratory factor analysis in that a priori substantive theory can be reflected to the factor analytic model. The purpose of the present study is to introduce the factor analysis with target rotation and to explore applicability of target rotation in practical situations, especially in the scale development. To achieve this goal, we explore the historical development and the mathematical principles of the two factor analysis methods, traditional exploratory factor analysis vs. factor analysis with target rotation, and compare the performances of the two methods. 211 participants from a pilot study of developing a creativity scale were used for comparing the pattern matrix solutions of each method. The results showed that the solution of the pattern matrix from the target rotation had a simpler structure and better construability than the traditional factor rotation method when data had complex underlying structure and large inter-construct correlations.
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