Abstract

This study was performed to investigate the tendency for evaluations of personality-trait adjectives to be displaced as the favorablness of context variables. 175 Ss, divided at random into 7 groups by context variables, judged the 14 stimulus words in 10 contexts. Results indicate that the favorablness of contexts were directly related to those of the stimuli. 1) The favorablness of stimulus decreased, as the context increased. 2) When the favorablness level of stimulus was accorded with those of contexts, the evaluation of the stimulus was neutralized.