Social Judgment and Motivation : Motivated Use of Cognitive Rules

Recent trends of social psychology which emphasize the role of motivation and affects in the explanation of personality and social-psychological phenomena were sketched. Historical background of psychology from "hot" through "cold" to "warm" look was briefly explained. Contributions of the following theories and research were intensively discussed: Kruglanski's lay epistemics, Kunda's motivated reasoning, Tesser's self-evaluation maintenance, and Zukier's narrative and paradigmatic orientations. Experiments on the motivated use/selection of cognitive strategies/heuristics by Sanitioso and Kunda (1991), by Ginossar and Trope (1987), and by Zukier and Pepitone (1984) were critically reviewed and compared with our experiments on the motivated selection between two causal inference rules (Difference Rule vs. Interaction-Effect Rule) and between two categorization rules (Conjunctive Rule vs. Disjunctive Rule).

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Vol.15 No.1

Social Judgment and Motivation : Motivated Use of Cognitive Rules

Abstract

Korean Journal of Psychology: General