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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.28 No.1
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Influences of Semantic Congruence of Cue and Target Stimuli on Modality Shift Effect

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2009, v.28 no.1, pp.103-113


& (2009). Influences of Semantic Congruence of Cue and Target Stimuli on Modality Shift Effect. Korean Journal of Psychology: General, 28(1), 103-113.
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Abstract

The study examined the effects of semantic congruence of cue and target stimuli on modality shift effect(MSE). We measured the correct response time of target when digits 1, 2, 3, and 4 were presented as visual and auditory cues and targets. The results showed that in both Experiment 1 and 2 with different ISI between cue and target, the visual dominance effect was revealed, while the modality shift effect changed according to different ISI and semantic congruence of cue and target. In condition of short ISI, the modality shift effect was found when cue was congruent with target semantically, but the reverse modality shift effect was found when cue was incongruent with target semantically. In condition of long ISI, however, the modality shift effect took place in the semantically congruent condition but in the semantically incongruent condition, the modality shift effect disappeared. It was suggested that the visual information would be dominant over auditory information and that the original and reverse modality shift effect could be modulated by the semantic congruence conditions of cue and target stimuli. Besides, if cue was congruent with target semantically, modality shift effect remained in spite of ISI, no matter how ISI was short or long.

keywords
Cue, ISI, Semantic Congruence, Visual Dominance Effect, Modality Shift Effect, Cue, ISI, Semantic Congruence, Visual Dominance Effect, Modality Shift Effect, 단서자극, ISI, 의미적 일치성, 시각 우세성 효과, 양상 변화 효과

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