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Korean Journal of Psychology: General

ISSN : 1229-067X

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Vol.38 No.4

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Happiness Map of Korea: Regional Difference in Happiness in Korea Using Social Media

Korean Journal of Psychology: General / Korean Journal of Psychology: General, (P)1229-067X; (E)2734-1127
2019, v.38 no.4, pp.647-667
https://doi.org/10.22257/kjp.2019.12.38.4.647
Eunsoo Choi (Korea University)
Incheol Choi (Seoul National University)
Jongan Choi (Kangwon National University)
Choi, E., Choi, I., & Choi, J. (2019). Happiness Map of Korea: Regional Difference in Happiness in Korea Using Social Media. Korean Journal of Psychology: General, 38(4), 647-667, https://doi.org/10.22257/kjp.2019.12.38.4.647

Abstract

In recent years, there has been an increase in happiness research, many of which focused on the psychological variables that are associated with happiness. However, there is a dearth of research conducted in Korea that focused on ecological factors to explain happiness. In light of this background, the present study considered region as an important factor that predicts individual differences in happiness and investigated the level of happiness in 17 regions in Korea. We used the data collected by social media from 1,039,426 respondents, which amounted to 2,261,667 responses in total. The large size of the present data allowed us to overcome the limitation of previous studies. Moreover, the "Annyeong Index" used in the current data encompassed multiple aspects of happiness that complement the happiness measure used in previous studies. Considering the multi-level structure of the data, we used hierarchical linear modeling and found that the level of happiness differed by 17 regions in Korea.

keywords
Korea, region, happiness, social media
Submission Date
2019-07-15
Revised Date
2019-10-07
Accepted Date
2019-11-19

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